Agenda
Two days of unfiltered discussion, case studies and future-shaping ideas in women’s sport – from commercial strategy, media identity and brand partnerships to athlete storytelling, creator culture, and grassroots impact. The agenda tackles the real challenges, the breakthroughs to shape the next era of women’s sport.
2026 AGENDA THEMES
- KEYNOTE – THE GLOBAL BRAND CMO: What Does Genuine Long Term Brand Investment in Women’s Sport Look Like?
- THE INVESTOR: Ownership, investment and what it really takes to build enterprise value.
- THE FOOTBALL CLUB CEO: Infrastructure, investment and competitive advantage. Leadership decisions, investment priorities and growth strategies shaping the future of women’s football.
- THE FAN: Who is actually watching? The infrastructure, the data, the reality and the people in the industry still getting it wrong.
- THE LEAGUE: An honest discussion on leadership, difficult decisions, lessons learned and what comes next for women’s football.
- THE GOVERNING BODY: From participation and talent pathways to coaching, facilities and the professional game.
- THE BRANDS: What data, narrative and proof points actually move a boardroom? Who holds the budget, what metrics really matter and how are investment decisions really made?
- THE ATHLETE: Athletes are brands, businesses, creators and investors. Building influence, creating value and creating opportunities.
- THE LEADER: Navigating uncertainty, making unpopular decisions, influencing stakeholders, managing pressure and building trust when the stakes are high.
- THE TECH: AI That Actually Works. How to use AI better to grow audiences, increase revenue, improve performance.
- THE PIPELINE: How do we inspire more people to play, remove barriers to participation and build a stronger pipeline of future athletes, fans, coaches and leaders?
- THE LEGACY: How do sports convert major tournaments into sustained growth, stronger fanbases and long-term commercial impact?
- THE BUSINESS CASE FOR WOMEN’S HEALTH: Women’s health has long been overlooked. What opportunities can be unlocked through greater investment, innovation and research?
- THE CONTENT & VISIBILITY: As broadcasters, platforms and creators compete for attention, who is really driving audience growth and who owns the relationship with the fan?
- THE GLOBAL GROWTH SERIES: Building the most innovative and ambitious sports properties in the world.